Welcome to Viking Valley Outfitters

Your one-stop destination for premium town pride and school spirit apparel and accessories for East Lyme, Flanders, and Niantic. Our online store is brimming with original designs and art crafted by long-term locals who share a deep love for this town and its wonderful people. Explore our diverse collection of t-shirts, hoodies, stickers, magnets, car accessories, and more, all designed to showcase your admiration for East Lyme.

As East Lyme's premier source for town-inspired apparel, gifts, and accessories, we take immense pride in offering high-quality products that resonate with residents and visitors alike. Our designs capture the essence of this beautiful town's Viking mascot spirit, making it easy for you to wear your East Lyme pride with style. Whether you're looking to represent your school spirit or simply celebrate the town's landmarks and heritage, our ever-growing collection ensures you'll find something to cherish.

At Viking Valley Outfitters, we believe in community collaboration. We value your input and welcome new design ideas every day; if you have a suggestion for a product or design, we'd love to hear about it. By contributing your creativity, you become an integral part of shaping our collections. So, keep coming back to discover fresh additions and let your voice be heard. With your support, we strive to create a unique apparel line that embodies the spirit of East Lyme and the strong sense of unity we share.